Duration:
24 months (Regular / Fast-Track Mode Available)
Course Overview:
The Post Graduate Diploma in Retail Management (PGDRM) is a comprehensive program designed to equip students with advanced managerial and operational skills required in the dynamic retail industry. This course focuses on key aspects such as retail operations, customer relationship management, merchandising, supply chain logistics, marketing strategies, and store management.
Students gain both theoretical knowledge and hands-on experience in understanding retail trends, consumer behavior, inventory management, and the use of technology in modern retailing. The program prepares learners to take up managerial roles in organized retail, e-commerce, and service industries.
Course Objectives:
To develop strong analytical and managerial skills for retail operations.
To provide practical exposure to real-world retail business practices.
To enhance leadership, communication, and decision-making capabilities.
To prepare professionals for careers in retail chains, malls, and e-commerce sectors.
Core Subjects / Modules:
Principles of Retail Management
Retail Marketing and Consumer Behavior
Merchandising and Store Management
Retail Supply Chain and Logistics
Retail Sales and Customer Relationship Management
E-Retailing and Digital Marketing
Business Communication and Soft Skills
Retail Financial Management and Accounting
Project / Internship
Career Opportunities:
Graduates of this program can work as:
Retail Store Manager
Visual Merchandiser
Supply Chain Executive
E-commerce Operations Manager
Retail Marketing Executive
Customer Relationship Manager
Business Development Executive
Eligibility:
Graduate in any discipline or equivalent from a recognized university/institution.
This program is conducted under the self-employment / skill development initiative by TVVTI (The Vidya Vocational Training Institute). It is an autonomous vocational course designed to enhance employability skills and practical knowledge. The course is not affiliated with AICTE / UGC / State Government universities but aims to provide industry-oriented training for professional growth and career development.